Marketing Tool
URL Parameter Generator
Create clean, trackable links for your marketing campaigns. Add UTM source, medium, and campaign parameters to your URLs to see exactly where your traffic is coming from.
Campaign builder
Generated URL
Add a target URL and campaign values to generate a shareable tracking link.
Pro Tips
- Use utm_source for the platform, like `newsletter` or `linkedin`.
- Use utm_medium for the channel type, like `email` or `paid-social`.
- Use utm_campaign for the specific launch or seasonal promo name.
How to use the URL Parameter Generator
UTM parameters are the tags that let Google Analytics and other tools tell exactly which campaign, email, or post sent each visitor. This builder assembles clean, consistently formatted tracked links so your reporting stays accurate.
- 1Enter your destination URL.
- 2Fill in the campaign source, medium, and name.
- 3Add optional term and content values for finer tracking.
- 4Copy the generated link and use it in your campaign.
Frequently asked questions
What are UTM parameters?
UTM parameters are tags you add to a link’s URL (like utm_source, utm_medium, and utm_campaign) that tell analytics tools where your traffic came from, so you can measure which campaigns, emails, and posts actually drive visits.
How do I use this UTM builder?
Enter your destination URL and fill in the campaign fields — source, medium, campaign, and optional term and content. The tool assembles a clean, correctly formatted tracked link you can copy and share.
Do UTM parameters hurt SEO?
No. UTM tags are standard for campaign tracking and do not harm rankings, though it is good practice to set a canonical URL so the tagged and untagged versions are not treated as duplicates.
Is this tool free?
Yes — build unlimited tracked links for free, no signup required.